Monday, 4 March 2013
Facebook Ads: Do They Work?
One of the "advantages" of facebook ads is that you can target a specific group of people who may be part of your book's intended demographic. For example, in my case, I chose to target individuals who live in Canada and the US, who are 30 years old or younger, and who "like" Jersey Shore. I set my budget at $50 a day and paid $0.54 per click.
Have a look at my stats (click to enlarge):
You may be wondering why I paid $51.23 if my daily budget was $50. Well, it caught me by surprise as well. I was under the impression that facebook considers a "day" to be 24 hours since the ad first started running. I was wrong. For facebook, a day ends at midnight, regardless of when you started your campaign. For example, if you set your daily budget to $50 and start your campaign at 11 PM, that budget only applies for the one hour until midnight, and then resets to zero for the next "day". Luckily I caught on and stopped the campaign before they could rob me of another $50.
Don't waste your money.